Tonello Blog

The latest news from Tonello: an online journal, full of useful information, technical suggestions, creative ideas.

|

Bleach or no Bleach? OBleach! And Wake, naturally

We thrive impossible challenges, lateral points of view, and even upside down ones.

Because without ideas ours would just be machines, while instead they are dreams that become reality, processes that constantly change and improve the way we work, insights that come from research that increasingly raises the bar of sustainability and responsibility.

That is who we are, “we are Tonello”, and that’s the way we work.

|

ITMA 2019, Tonello, a double win in sustainability

After the recognition we received in 2015, with NoStone®, it was difficult to repeat ourselves. This is why we are particularly happy with the results of ITMA 2019, where Tonello won not only one, but two awards.

|

Common Thread: Italy

Common Thread follows Scott Morrison, founder of 3×1 and America’s foremost denim guru, on his search for authenticity and sustainability in the rapidly changing world of denim. Equally rooted in tradition and evolution, Scott’s exploration took him first to Italy, home of the generations of artisans who elevated jean-making from a craft to an art.

|

Denim High Emotions – Ian Berry x Juan Manuel Gomez x Tonello

Surprising, enigmatic, fascinating, dreamlike, astonishing.

These are just some of the adjectives which we could use to define “Denim High Emotions”, the artistic installation we presented in Barcelona, on the occasion of ITMA 2019, celebrating the inspiring side of denim. And creating a unique, unrepeatable and memorable event.

|

Wake: from Earth to Heart

100% sustainable, using only organic and fully compostable raw materials.

This is Wake, the first totally natural dyeing system, a result of Tonello research. Research that for years has made visionary, responsible, and ethical choices oriented towards sustainable processes and garment wholesomeness.

|

The Laundry (R)evolution: Simple, Digital, Automatic

Tonello’s signature Laundry (R)evolution is the sophisticated fruit of a radically new conception in garment finishing processes. It is, in effect, a revolution, based on 3 clear words: simple, digital and automatic. And with the All-in-One-System, Tonello is again a finalist at the ITMA Sustainable Innovation Awards.

|

Smart Creation Selection at Denim PV Milan

Another inspiring project: a visionary denim collection by Denim PV incorporating techno-fabrics and unexpected materials as told by Italian designer Kristian Guerra, involving also 20 smart companies. Creating surprising visuals and innovative disruptions that are over tuning our world and our means of moving forward. The installation will be one of the coolest events of the first Milan edition of Denim PV, taking place from May 28 to 29.

|

Kingpins 2019: in Amsterdam Tonello revolutionizes the laundry industry

At Kingpins in Amsterdam, we will be presenting our Laundry (R)evolution, demonstrating how, with just three simple steps – and only three technologies – it is possible to obtain an incredible number of possibilities on the garment. And how a more efficient, simpler and more sustainable production cycle can be developed as a result. For real.

|

Planet REhab, a capsule collection dedicated to sustainability

Basically we are always and only looking for beauty, in all its forms.
An outer beauty which corresponds harmoniously with the inner one.

A beauty that is not necessarily canonical and objective, but on the contrary, iridescent, surprising, perhaps unsettling. Like the one imagined and designed by Juan Carlos Gordillo for the “Capsule Collection” Planet REhab, being staged in Munich, from the 29th to the 31st of January 2019.

|

Reduce, Reuse, Recycle. And Reinvent!

At the next edition of the Kingpins Show in Amsterdam, Tonello will be presenting an exclusive collection of denim garments made in collaboration with Amy Leverton. Created under the banner of sustainability and memory.

Want to know more? Want a quote or a no-obligation consultation? Do you want to visit our company? Contact us now.