Common Thread follows Scott Morrison, founder of 3×1 and America’s foremost denim guru, on his search for authenticity and sustainability in the rapidly changing world of denim. Equally rooted in tradition and evolution, Scott’s exploration took him first to Italy, home of the generations of artisans who elevated jean-making from a craft to an art.
Surprising, enigmatic, fascinating, dreamlike, astonishing.
These are just some of the adjectives which we could use to define “Denim High Emotions”, the artistic installation we presented in Barcelona, on the occasion of ITMA 2019, celebrating the inspiring side of denim. And creating a unique, unrepeatable and memorable event.
100% sustainable, using only organic and fully compostable raw materials.
This is Wake, the first totally natural dyeing system, a result of Tonello research. Research that for years has made visionary, responsible, and ethical choices oriented towards sustainable processes and garment wholesomeness.
Tonello’s signature Laundry (R)evolution is the sophisticated fruit of a radically new conception in garment finishing processes. It is, in effect, a revolution, based on 3 clear words: simple, digital and automatic. And with the All-in-One-System, Tonello is again a finalist at the ITMA Sustainable Innovation Awards.
Another inspiring project: a visionary denim collection by Denim PV incorporating techno-fabrics and unexpected materials as told by Italian designer Kristian Guerra, involving also 20 smart companies. Creating surprising visuals and innovative disruptions that are over tuning our world and our means of moving forward. The installation will be one of the coolest events of the first Milan edition of Denim PV, taking place from May 28 to 29.
At Kingpins in Amsterdam, we will be presenting our Laundry (R)evolution, demonstrating how, with just three simple steps – and only three technologies – it is possible to obtain an incredible number of possibilities on the garment. And how a more efficient, simpler and more sustainable production cycle can be developed as a result. For real.
Basically we are always and only looking for beauty, in all its forms.
An outer beauty which corresponds harmoniously with the inner one.
A beauty that is not necessarily canonical and objective, but on the contrary, iridescent, surprising, perhaps unsettling. Like the one imagined and designed by Juan Carlos Gordillo for the “Capsule Collection” Planet REhab, being staged in Munich, from the 29th to the 31st of January 2019.
Art, Colors and Technology coming together to explore new possibilities and create something surprising, sustainable, and in an exclusive edition for the New York Denim Days 2018.
The first week of June we had the pleasure to spend some time with Serena Conti, one of the great designers of the Denim Gallery. Following her victory, she came back at our Creative Area to claim her prize and create her interesting project.