In 1981, the global leader of garment finishing technologies was born. 2016 marks 35 years of Tonello, which strove to make sustainability in the industry popular and introduced us to technologies like Laser, Batik and the NoStone®.
Tonello founded in 1981 and dramatically changed the garment finishing landscape by becoming the first company dedicated to research and innovation.
Now the iconic brand is celebrating its 35th birthday by launching a video, narrating the story of denim’s evolution from the stone-wash revolution of the early 80s, to a future made up of sustainability. And, alongside of that, the video shows also the growth of Tonello company throughout the years, from the first dyeing machine built by Osvaldo Tonello in 1975, to the launch of the Creative Area in 2017.