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Tonello at Colombiatex 2017

After the great success in Mexico at Exintex 2016, Tonello, global leader of garment finishing technologies, will return in South America at Colombiatex 2017. In Plaza Mayor Medellín the Italian company will present, from January 24 to 26, innovative technologies that combine fashion, ecology and efficiency in the finishing of denim garments. It will also be present at 2 conferences.

Tonello Colombiatex 2017

Tonello take up the challenge launched by Colombiatex of the “New Game” (Nuevo Juego), intended for exhibitors to present new ideas and innovations in order to be competitive in the fashion industry. In Medellín, Tonello will showcase a denim collection realized with the combination of its Core and UP technologies, capable of drastically reducing water and energy consumption, shortening process times and avoiding waste of products. All of these advantages, combined with a deep research in terms of style, result in an eco-friendly collection with an attractive look.

On January 25 at 2 pm, Tonello will hold a conference entitled “Fashion committed to Ecology” (La Moda se compromete con la Ecología). Antonio Busato, Area Manager for the Colombian market at Tonello, will analyze water consumption along the entire production chain of a pair of jeans, with a specific focus on the finishing phase and how sustainable technologies can help reduce it to a minimum. Some developments made by Tonello with this concept will also be showcased. On the same day, at 8 am, Tonello will join Rhodia, Santoni and Unitin at the conference on the DEN/IM project. Seamless garments with an authentic denim look will be the leading characters of a runway show and a presentation of the 4 partners involved.

 

You can visit Tonello in Colombiatex at Booth 828 – Yellow Pavilion, from January 24 to 26.

Tonello Colombiatex 2017 conference

Tonello asume el desafío lanzado por Colombiatex del Nuevo Juego, destinado a los expositores a presentar nuevas ideas e innovaciones para ser competitivos en la industria de la moda. En Medellín, Tonello exhibirá una colección de mezclilla realizada con la combinación de sus tecnologías Core y UP, capaz de reducir drásticamente el consumo de agua y energía, acortar los tiempos de proceso y evitar el desperdicio de productos. Todas estas ventajas, combinadas con una profunda investigación en términos de estilo, resultan en una colección ecológica con un aspecto atractivo.

El 25 de Enero a las 2 pm, Tonello celebrará una conferencia titulada “La Moda se compromete con la Ecología”. Antonio Busato, Gerente de Área para el mercado Colombiano en Tonello, analizará el consumo de agua de toda la cadena productiva de un par de jeans, con un enfoque específico en la fase de acabado y cómo las tecnologías sostenibles pueden ayudar a reducirlo al mínimo. Algunos desarrollos hechos por Tonello con este concepto también serán exhibidos. El mismo día, a las 8 de la mañana, Tonello se unirá a Rhodia, Santoni y Unitin en la conferencia sobre el proyecto DEN/IM. Prendas seamless con una apariencia denim auténtica serán las protagonistas de un desfile y de una presentación de los 4 socios involucrados.

 

Puedes visitar Tonello en Colombiatex en el Stand 828 – Pabellón Amarillo, del 24 al 26 de Enero.

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