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DEN/IM 2.0 – When the Worlds of Denim, Athleisure and Performance Apparel collide

As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing.

Tonello DEN/IM 2.0

“Denim is a versatile partner to pair with anything and is a must-have in every season” commented Tricia Carey, Director of Global Business Development – Denim at Lenzing.

In an age where new innovations and interpretations drive the denim category there is always something that emerges as a new way forward and den/IM 2.0 is presenting itself as that new evolution.

“Associated with this collection you will hear terms such as compression, ventilation, moisture control, thermal conductivity and body mapping; and these are used alongside traditional denim terms such as indigo shade, fade-down and laser marking” explained Patrick Silva, Santoni Marketing Manager.

Each knitted garment in the collection incorporates different combinations of fibers and knitted structures to create a unique cross-over concept. It’s all about integrating several sportswear benefits into the authentic denim world.

Traditional sportswear, made with the cut and sew concept, from one material and one fabric structure has a limited ability to provide sufficient local wear comfort. Body mapping seamless sportswear consists of one piece of multiple knit structure fabric which provides improved wear comfort by adjusting local body heat exchanges.

The seamless functional features can incorporate superior moisture wicking by incorporating TENCEL® branded lyocell fibers in a unique two-layer construction; inclusion of high performance yarns provide superior temperature regulation and a perfect microclimate for the skin.

 

 

Engineering seamless fabric thickness provides padding that allows greater body protection without sacrificing moisture management or temperature regulation. Engineered ventilation areas and 3D knitted structures are positioned where most needed.

“At Tonello, we strongly believe in collaborations, especially when aimed at bringing truly innovative solutions to the market. Combining our finishing technologies like ECOfree, Laser Blaze and Core, with the high-end products offered by Lenzing, Santoni and Unitin, we were able to achieve a brand-new product with technical performance and an authentic denim taste.” Summarized R&D Manager Alice Tonello

The den/IM 2.0 collection will debut at BlueZone/Munich Fabric Start on September 5- 7th in Munich, Germany.

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