Common Thread follows Scott Morrison, founder of 3×1 and America’s foremost denim guru, on his search for authenticity and sustainability in the rapidly changing world of denim. Equally rooted in tradition and evolution, Scott’s exploration took him first to Italy, home of the generations of artisans who elevated jean-making from a craft to an art.
Basically we are always and only looking for beauty, in all its forms.
An outer beauty which corresponds harmoniously with the inner one.
A beauty that is not necessarily canonical and objective, but on the contrary, iridescent, surprising, perhaps unsettling. Like the one imagined and designed by Juan Carlos Gordillo for the “Capsule Collection” Planet REhab, being staged in Munich, from the 29th to the 31st of January 2019.
Art, Colors and Technology coming together to explore new possibilities and create something surprising, sustainable, and in an exclusive edition for the New York Denim Days 2018.
At the New York Denim Days, which took place between 30 September and 1 October, visitors had the opportunity to admire the whole Denim Gallery project, and get to know the designers who took our challenge: Grace Warland, Matias Sandoval, Serena Conti, Su Kim & Jon Rouleau, Mika Mitarai, Juan Manuel Gomez, Ilinca Trif, Stefan Vella, and Greta Giannini.
After the first part devoted to “Reality” and presented in April in Amsterdam, Tonello exhibits the panels dedicated to “Vision” in New York.
Once again, designers from all over the world have painted, stained, scrambled, and abused denim in every possible way, using it as a canvas to express themselves freely, mixing different languages and artistic tendencies: poor art and material, action painting, conceptualism…
The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952 Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting groundbreaking progress in technology and industry.
Another new project from Tonello: Denim Gallery, is a bona fide display of “dreams and visions of reality”, as told by 10 Designers from around the world who have used Denim as their canvas for painting, staining, and assaulting in order to express themselves with artistic languages, materials, and concepts. The installation will be one of the coolest events of the 2017 edition of Kingpins and Blueprint, scheduled in Amsterdam from April 19 to 22.
At the end of March, three students of the Jeanschool of Amsterdam were selected for a full-immersion training at Tonello, where they learned about garment finishing and denim processing. During the week, they developed new skills and the right expertise to realize by themselves a creative denim collection, taking advantage of Tonello sustainable technologies. The collection was showcased during Amsterdam Denim Days 2016. A few months later we interviewed them, asking about their experience in Tonello, their thoughts about the industry and their future projects after graduation.
This month, the capital of Bangladesh will turn indigo blue, as it will host Bangladesh Denim Expo, from April 25 to 26. The show celebrates the country’s role in shaping the denim scene today, and explores Bangladesh’s position in the industry of the future. And it will have a strong focus on investment for education and training for young people. To build a future, we must transfer knowledge internally to a new generation of designers, merchandisers, buyers, production technicians and entrepreneurs in the Bangladesh denim industry.
Tonello will strengthen its already solid presence in Bangladesh by participating at the 12th Dhaka Int’l Textile & Garment Machinery Exhibition from 4 to 7 February 2015. At the fair, the Italian company will presents in premiere Mago, a new remote assistance service.
Fresh from the recent participation at Bangladesh Denim Expo last November, Tonello is in Dhaka again, premiering its first big news of 2015: Mago. This innovative remote assistance service allows Tonello to always work side-by-side with its customers, wherever they are, just as if it was there on site.