The latest news from Tonello: an online journal, full of useful information, technical suggestions, creative ideas.
The denim industry has been heavily disrupted by the COVID-19 pandemic. But the denim community still needs to connect to share ideas, information and inspiration!
That’s why we’re super happy to be part of the Kingpins24, a two-day online denim conference and event to bring the global denim industry together.
We thrive impossible challenges, lateral points of view, and even upside down ones.
Because without ideas ours would just be machines, while instead they are dreams that become reality, processes that constantly change and improve the way we work, insights that come from research that increasingly raises the bar of sustainability and responsibility.
That is who we are, “we are Tonello”, and that’s the way we work.
After the recognition we received in 2015, with NoStone®, it was difficult to repeat ourselves. This is why we are particularly happy with the results of ITMA 2019, where Tonello won not only one, but two awards.
Surprising, enigmatic, fascinating, dreamlike, astonishing.
These are just some of the adjectives which we could use to define “Denim High Emotions”, the artistic installation we presented in Barcelona, on the occasion of ITMA 2019, celebrating the inspiring side of denim. And creating a unique, unrepeatable and memorable event.
Another inspiring project: a visionary denim collection by Denim PV incorporating techno-fabrics and unexpected materials as told by Italian designer Kristian Guerra, involving also 20 smart companies. Creating surprising visuals and innovative disruptions that are over tuning our world and our means of moving forward. The installation will be one of the coolest events of the first Milan edition of Denim PV, taking place from May 28 to 29.
At Kingpins in Amsterdam, we will be presenting our Laundry (R)evolution, demonstrating how, with just three simple steps – and only three technologies – it is possible to obtain an incredible number of possibilities on the garment. And how a more efficient, simpler and more sustainable production cycle can be developed as a result. For real.
Basically we are always and only looking for beauty, in all its forms.
An outer beauty which corresponds harmoniously with the inner one.
A beauty that is not necessarily canonical and objective, but on the contrary, iridescent, surprising, perhaps unsettling. Like the one imagined and designed by Juan Carlos Gordillo for the “Capsule Collection” Planet REhab, being staged in Munich, from the 29th to the 31st of January 2019.
At the next edition of the Kingpins Show in Amsterdam, Tonello will be presenting an exclusive collection of denim garments made in collaboration with Amy Leverton. Created under the banner of sustainability and memory.
Art, Colors and Technology coming together to explore new possibilities and create something surprising, sustainable, and in an exclusive edition for the New York Denim Days 2018.
The first week of June we had the pleasure to spend some time with Serena Conti, one of the great designers of the Denim Gallery. Following her victory, she came back at our Creative Area to claim her prize and create her interesting project.
