The big turning point that the denim world has been waiting for has finally arrived: after a long period of research, refinement, and fine tuning, Tonello is launching THE Laser on the market, the range that is destined to represent the new benchmark for the entire sector.
We thrive impossible challenges, lateral points of view, and even upside down ones.
Because without ideas ours would just be machines, while instead they are dreams that become reality, processes that constantly change and improve the way we work, insights that come from research that increasingly raises the bar of sustainability and responsibility.
That is who we are, “we are Tonello”, and that’s the way we work.
100% sustainable, using only organic and fully compostable raw materials.
This is Wake, the first totally natural dyeing system, a result of Tonello research. Research that for years has made visionary, responsible, and ethical choices oriented towards sustainable processes and garment wholesomeness.
Another inspiring project: a visionary denim collection by Denim PV incorporating techno-fabrics and unexpected materials as told by Italian designer Kristian Guerra, involving also 20 smart companies. Creating surprising visuals and innovative disruptions that are over tuning our world and our means of moving forward. The installation will be one of the coolest events of the first Milan edition of Denim PV, taking place from May 28 to 29.
At Kingpins in Amsterdam, we will be presenting our Laundry (R)evolution, demonstrating how, with just three simple steps – and only three technologies – it is possible to obtain an incredible number of possibilities on the garment. And how a more efficient, simpler and more sustainable production cycle can be developed as a result. For real.
Basically we are always and only looking for beauty, in all its forms.
An outer beauty which corresponds harmoniously with the inner one.
A beauty that is not necessarily canonical and objective, but on the contrary, iridescent, surprising, perhaps unsettling. Like the one imagined and designed by Juan Carlos Gordillo for the “Capsule Collection” Planet REhab, being staged in Munich, from the 29th to the 31st of January 2019.
A single machine for performing all the finishing operations on the garment: this is the path that we have chosen to tangibly respond to the market’s most sophisticated demands, with an approach oriented towards sustainability and transparency. And, of course, flexibility. Because the “system” has been created specifically in order to adapt to the most diverse necessities.
A single machine to realize all garment finishing processes: this is the direction we’ve taken to satisfy the most sophisticated requests, with an approach driven by transparency, sustainability and flexibility. With ECOfree 2 and our all-in-one system, we will be present, in April, at Simatex, Saigontex and Kingpins: 3 events to see live the new results of our research.
2013: with the launch of ECOfree, Tonello takes denim ozone treatment to the next level.
2017: four years later, Tonello comes back to revolutionize the market with the latest evolution of its most avant-garde technology, even more efficient and higher performing.
Taking inspiration from traditional Japanese culture and thanks to Tonello knowledge and technological solutions, a new collection of laser designs is ready to be presented on our Laser Design Shop. From simple to more elaborated designs, Tonello provides you a wide range of possibilities.