Common Thread follows Scott Morrison, founder of 3×1 and America’s foremost denim guru, on his search for authenticity and sustainability in the rapidly changing world of denim. Equally rooted in tradition and evolution, Scott’s exploration took him first to Italy, home of the generations of artisans who elevated jean-making from a craft to an art.
The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952 Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting groundbreaking progress in technology and industry.
Bringing out all the technical potential of a fabric and giving it added value requires machines and technologies that are capable of conveying emotions. And capable of optimizing the performance of each individual garment. In other words, what is needed is truly innovative technology: Core.
More than 12 years ago we launched onto the market Batik. At that time it was still a rudimentary system to create vintage effects on garments, in a semi-automated way. Many years have passed and many tests and improvements have been done. It’s now time to present you Core, that is not the best version of Batik. It’s even more: a new, fundamental step towards the future of finishing. Actually, an innovative technology that works like magic.
Today, we announced the latest advance in denim manufacturing, the NoStone®, a new system developed in collaboration with Levi Strauss & Co. The new process is designed to overcome economic, mechanical and environmental limitations of existing stone-wash processes.
The NoStone® system eliminates the use of pumice stone, replacing it with a stainless-steel abrasive drum, fastened to the washing machine. This drum can create a variety of finishes through flexible abrasion adjustments to create the look and styles varieties consumers love. Due to the mechanical – rather than chemical – nature of the process, the NoStone® effect is the same as that of stone-wash and reduces the carbon footprint created by using pumice stones.
Just a few images: rapid, dynamic, evocative. And a series of keywords – dynamism, evolution, quality, research, sustainability, etc. – emphasising the values that every day inspire our work in the company. Just over two minutes of video to promote the great new development of 2014: the innovative Tonello Research Centre, the real heart of the company right from the outset.
New premises, colourful and bright, and new team, young, competent and skilled: giving customers an exclusive service, talking with them, giving them hands-on experience of the technological innovations and of the various garment finishes by Tonello.
The result of research by Tonello, ECOfree is a revolutionary ozone washing system that has become the new benchmark for finishing fabrics, for healthier, more beautiful garments. With ECOfree, the ozone is dissolved in water and the indigo is degraded during washing.
ECOfree guarantees reduced consumption of water, energy and chemicals, while giving more pronounced denim effects and better performance than traditional systems, in terms of both the healthiness of the garments and eco-sustainability and worker safety.
If you want to bring out the best in a textile fiber, you need to know it inside out. You need to comprehend its essence and foresee how it will behave in every situation. Even the most extreme.
Experience and an in-depth understanding of textiles, a production team of the highest caliber, passion and perfectionism, research and innovation. This is the bedrock of our everyday work. These are the strengths that enable us to share our customers’ objectives of excellence in laser technology too. And to reach them with machines that are always a step ahead of market trends.
This is why, as always, our technology quite simply achieves the best.