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Tonello presents Water Brush: Jeans for Humans

After the victory at the first ITMA Sustainable Innovation Award for its NoStone® denim finishing technology developed with Levi Strauss & Co., Tonello announced that its Water Brush was named Launch of the Year at last week’s Future Materials Awards.

The Water Brush system perfected by Tonello introduces a revolutionary change to the world of denim garment treatment. The whitening and abrasion process for jeans can now be obtained without using permanganate or any other chemical products and without manual brushing. This protects the safety and health of the operators, while fully respecting the environment and workplace.