At the New York Denim Days, which took place between 30 September and 1 October, visitors had the opportunity to admire the whole Denim Gallery project, and get to know the designers who took our challenge: Grace Warland, Matias Sandoval, Serena Conti, Su Kim & Jon Rouleau, Mika Mitarai, Juan Manuel Gomez, Ilinca Trif, Stefan Vella, and Greta Giannini.
Another new project from Tonello: Denim Gallery, is a bona fide display of “dreams and visions of reality”, as told by 10 Designers from around the world who have used Denim as their canvas for painting, staining, and assaulting in order to express themselves with artistic languages, materials, and concepts. The installation will be one of the coolest events of the 2017 edition of Kingpins and Blueprint, scheduled in Amsterdam from April 19 to 22.
Tonello Laser Design Shop renews itself. Our second collection of laser designs is finally here, infused with all of Tonello’s expertise and know-how in denim finishing. A wide range of whiskers, abrasions, rips, textures and endless creative possibilities at the service of brands, designers and industry insiders. Suitable for small samples and large productions, and combinable with washes, dyes and finishes to create unique garments in very little time, without costly investments.
At the end of March, three students of the Jeanschool of Amsterdam were selected for a full-immersion training at Tonello, where they learned about garment finishing and denim processing. During the week, they developed new skills and the right expertise to realize by themselves a creative denim collection, taking advantage of Tonello sustainable technologies. The collection was showcased during Amsterdam Denim Days 2016. A few months later we interviewed them, asking about their experience in Tonello, their thoughts about the industry and their future projects after graduation.
A non-book book, experimental, artistic but never didactic; an “emotional object” of inspiration and design, made up more of free associations – thematic, graphic and photographic… – than of logical and orderly arguments, like a fabric that is interwoven of different kinds and consistencies of threads, combined together by proximity, and similarity or contrast: Tonello has chosen to celebrate its first thirty-five years of history with a tribute.
This April, Amsterdam is dyeing blue as it will be the stage for one of the most prestigious denim show of the world: the Amsterdam Denim Days.
We will be guest at ISKO’s booth during Blueprint on April 17th and 18th with our sustainable technologies. Illustrations created live at the event by artist Skulljan will be marked with our Laser Blaze on denim fabrics and garments created by Creative Room. All garments were previously treated with our ECOfree system, enhancing their looks, sustainability and healthiness.