The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952 Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting groundbreaking progress in technology and industry.
Today, we announced the latest advance in denim manufacturing, the NoStone®, a new system developed in collaboration with Levi Strauss & Co. The new process is designed to overcome economic, mechanical and environmental limitations of existing stone-wash processes.
The NoStone® system eliminates the use of pumice stone, replacing it with a stainless-steel abrasive drum, fastened to the washing machine. This drum can create a variety of finishes through flexible abrasion adjustments to create the look and styles varieties consumers love. Due to the mechanical – rather than chemical – nature of the process, the NoStone® effect is the same as that of stone-wash and reduces the carbon footprint created by using pumice stones.