The big turning point that the denim world has been waiting for has finally arrived: after a long period of research, refinement, and fine tuning, Tonello is launching THE Laser on the market, the range that is destined to represent the new benchmark for the entire sector.
What makes a company great are the people who are part of it. People who are driven by a single goal and share the same values, who put passion into their daily work and pass it on to the rest of the team. The positivity that is created is sincere, and that is what we want to make visible even outside our walls.
And among the people who contribute to making Tonello a human company is Alessandro Mele, Tonello’s Service Department Technician.
These are the faces, the stories, and the emotions that they communicate to us.
They are the talent, the desire for doing things well, they are artisans of perfection.
They are determination, enthusiasm, and courage.
They are the determined smiles, the knowledge and collaboration, the sharing and the satisfaction in being part of a team, the daily commitment to obtaining the same results, and to achieving the same goals.
The denim industry has been heavily disrupted by the COVID-19 pandemic. But the denim community still needs to connect to share ideas, information and inspiration!
That’s why we’re super happy to be part of the Kingpins24, a two-day online denim conference and event to bring the global denim industry together.
The first week of June we had the pleasure to spend some time with Serena Conti, one of the great designers of the Denim Gallery. Following her victory, she came back at our Creative Area to claim her prize and create her interesting project.
In 1981, the global leader of garment finishing technologies was born. 2016 marks 35 years of Tonello, which strove to make sustainability in the industry popular and introduced us to technologies like Laser, Batik and the NoStone®.
Bringing out all the technical potential of a fabric and giving it added value requires machines and technologies that are capable of conveying emotions. And capable of optimizing the performance of each individual garment. In other words, what is needed is truly innovative technology: Core.
More than 12 years ago we launched onto the market Batik. At that time it was still a rudimentary system to create vintage effects on garments, in a semi-automated way. Many years have passed and many tests and improvements have been done. It’s now time to present you Core, that is not the best version of Batik. It’s even more: a new, fundamental step towards the future of finishing. Actually, an innovative technology that works like magic.
Just a few images: rapid, dynamic, evocative. And a series of keywords – dynamism, evolution, quality, research, sustainability, etc. – emphasising the values that every day inspire our work in the company. Just over two minutes of video to promote the great new development of 2014: the innovative Tonello Research Centre, the real heart of the company right from the outset.
New premises, colourful and bright, and new team, young, competent and skilled: giving customers an exclusive service, talking with them, giving them hands-on experience of the technological innovations and of the various garment finishes by Tonello.
The result of research by Tonello, ECOfree is a revolutionary ozone washing system that has become the new benchmark for finishing fabrics, for healthier, more beautiful garments. With ECOfree, the ozone is dissolved in water and the indigo is degraded during washing.
ECOfree guarantees reduced consumption of water, energy and chemicals, while giving more pronounced denim effects and better performance than traditional systems, in terms of both the healthiness of the garments and eco-sustainability and worker safety.