Tonello Blog

The latest news from Tonello: an online journal, full of useful information, technical suggestions, creative ideas.


Tonello at Amsterdam Denim Days

This April, Amsterdam is dyeing blue as it will be the stage for one of the most prestigious denim show of the world: the Amsterdam Denim Days.

We will be guest at ISKO’s booth during Blueprint on April 17th and 18th with our sustainable technologies. Illustrations created live at the event by artist Skulljan will be marked with our Laser Blaze on denim fabrics and garments created by Creative Room. All garments were previously treated with our ECOfree system, enhancing their looks, sustainability and healthiness.

Tonello at Amsterdam Denim Days.

All jeans realized during the event and customized by Skulljan will come with a label attached on them, explaining why garments treated with Tonello ECOfree are healthy.


ECOfree is good for you.

The garment wasn’t treated with hazardous chemicals but with ozone, a gas that is naturally present in the atmosphere. The final result is a pure indigo look with greater contrast on the fabric.

ECOfree is good for the person who applied the finishing.

The process is completely safe in every phase of production. The ozone is also neutralized in the machine, allowing operators to handle the garments without harm.

ECOfree is good for the planet.

From 50 to 80% of water and energy are saved compared to standard washing processes. Laser treatment further enhances the sustainability and look of the jeans.

Amsterdam Denim Days

In addition to Blueprint, Tonello will also take part in Kingpins 2029 – The Transformers on April 17th, a new conference concept on the topic of water usage in the production process of denim.
At the event will take the floor Flavio Tonello, managing director of Tonello. The main focus of his speech will be on water and energy efficient technologies for jeans laundries, with some prediction on future trends for garment washing, dyeing and finishing.

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