Tonello Blog

The latest news from Tonello: an online journal, full of useful information, technical suggestions, creative ideas.


Bleach or no Bleach? OBleach! And Wake, naturally

We thrive impossible challenges, lateral points of view, and even upside down ones.

Because without ideas ours would just be machines, while instead they are dreams that become reality, processes that constantly change and improve the way we work, insights that come from research that increasingly raises the bar of sustainability and responsibility.

That is who we are, “we are Tonello”, and that’s the way we work.

Tonello OBleach Wake

So, after finishing our obligations and celebrating our success at ITMA 2019, we are now already ready to share our two latest innovations at Kingpins 2019 in Amsterdam, scheduled for the 23rd and 24th of October. Wake and OBleach are two revolutionary, patent-pending processes, which can also be applied to the same garment, at the same time, to create incredible and totally sustainable effects.

We have already talked about Wake: it is the first totally natural dyeing system. In fact, it uses only plants, and vegetable waste, items such as flowers, berries, and roots, which are left to dry and infuse, without harmful chemical additives. Using it is as easy as making an herbal tea, and represents a real paradigm shift.

As a matter of fact:

  • It uses only 100% organic and compostable raw materials
  • It is a sustainable and circular process, with NO additives
  • It drastically reduces CO2 emissions
  • It allows for great water and energy savings
  • It guarantees the safety and healthiness of both the process and the garment in dyeing, for the operators as well as for the final consumer

We will be present in Amsterdam with the Wake Lab, a small laboratory for realizing eco dyes live, using only compostable raw materials.

Tonello OBleach Wake

OBLEACH is the new Tonello process which, by using only ozone, “returns to the future” with an authentic, sustainable and… decidedly cool BLEACH.

These are the main advantages:

  • Contrasting effects
  • Absolute respect for the fibers and the environment, thanks to a room-temperature process
  • Maximum reproducibility, allowed by the technology

In short, the real Bleach without Bleach has finally arrived. And this a whole year before the total permanganate ban slated to begin in 2020.

But it doesn’t end here.

The technical aspects, the plus points of these two new processes will be enhanced by an “inspiring concept” in typical Tonello style.

In fact, as a tribute to the fiftieth anniversary of the Woodstock Festival, our “Wake & OBleach” collection pay tribute to those 4 days that shook the youth of the world (and not only) with a unique happening, a fusion of music, flowers, peace, rain , mud, nature, love, freedom, and… of course, denim.


Join us at Kingpins Amsterdam (October 23-24), Transformers Area, Booth T5, and discover Wake and OBleach.



Bleach o no Bleach? OBleach! Y Wake, naturalmente.


Seguidamente del compromiso y el éxito de ITMA 2019, estamos ya listos para compartir en Kingpins 2019 en Amsterdam el 23 y 24 de octubre, nuestras dos últimas innovaciones: Wake y OBleach, dos procesos revolucionarios y pendientes de patente que pueden ser aplicados también juntos, en la misma prenda, para crear efectos increíbles y totalmente sostenibles.

Wake, es el primer sistema de teñido totalmente natural. De hecho utiliza sólo plantas y desechos vegetales como: flores, cáscaras y raíces, dejándolas secar y colocándolas como infusión, sin aditivos químicos nocivos. Usarlo es tan fácil como preparar un té y representa verdaderamente un cambio  de paradigma.


  • Utiliza sólo materias primas 100% de abonos orgánicos
  • Es un proceso sostenible y circular, sin aditivos
  • Reduce drásticamente las emisiones de CO2
  • Permite un gran ahorro de agua y energía
  • Garantiza la seguridad, salubridad del teñido, el proceso  de la prenda para los  operadores y consumidores.

En Amsterdam estaremos presentes con el Wake Lab, un pequeño laboratorio que nos permitirá realizar teñidos eco en vivo, utilizando únicamente materias primas compostables.


OBLEACH es el nuevo proceso que con el ozono nos proyecta al futuro de un bleach auténtico, sotenible e decididamente cool.

Estas son las principales ventajas:

  • Contraste en el efecto
  • Respeto absoluto de la fibra y del ambiente, gracias a un proceso de baja temperatura
  • La máxima reproducibilidad admitida por la tecnología

En resumen, finalmente llegó el verdadero Bleach sin Bleach. Y todo esto un año antes de la prohibición total de permanganato en el 2020.

Las ventajas técnicas más importantes de estos dos nuevos procesos se verán enaltecidas por un “concepto inspirador” característico de Tonello.

Con motivo del cincuentenario del festival Woodstock, nuestra colección “Wake & OBleach” será un tributo a esos 4 días que sacudieron al mundo de la juventud con un acontecimiento irrepetible acompañado de música, flores, paz, lluvia, barro, naturaleza, amor, libertad y… denim, por supuesto.

One thought on “Bleach or no Bleach? OBleach! And Wake, naturally”

  1. shahid imran says:

    i am waiting too see these concept amazing concept specially OBLEACH system

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to know more? Want a quote or a no-obligation consultation? Do you want to visit our company? Contact us now.