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The latest news from Tonello: an online journal, full of useful information, technical suggestions, creative ideas.


The Laundry (R)evolution: The Series

5 episodes that tell the story of a true evolutionary leap in the world of garment finishing, in the name of practicality, transparency, responsibility.

5 videos that introduce you to the protagonists, the stars of an authentic revolution that represents a radical paradigm change and represents our contribution to helping the planet.

Soon to be aired on all Tonello’s channels.

Tonello Laundry Revolution The Series

Episode One: The Beginning.

We’ll discover the starting point of an ambitious project that began last year: reducing waste in the amount of energy and environmental resources used. Since there were no convincing solutions on the market, we decided to take up the challenge ourselves, and at ITMA 2019 we presented our trump card.

We called it “The Laundry (R)evolution”.



Episode Two: The Concreteness.

The revolution comes alive: improving performance while at the same time, reducing consumption. The overview introduces the three simple and decisive steps for achieving this goal.

For garment finishing, it marks the beginning of a new era.



Episode Three: Laser Blaze.

Say good-bye to manual scraping; say hello to Laser Blaze!

Thanks to Tonello’s research, you can choose between following the crowd or finally standing out from the pack. In the latter case, Laser Blaze gives you all the tools to fly high.

The greatest denim designs always start with a good base.




Stay tuned for the next episodes.

4 thoughts on “The Laundry (R)evolution: The Series”

  1. Rony khandaker says:

    Informative Blog.

  2. karen says:

    Could you suggest finishing options for Organic and Sustainable Denim washing which are alternatives for Potassium Permanganate.

    1. Alberto says:

      Dear Karen,

      As regards to your question, I’m happy to introduce to you our latest innovation in garment finishing.

      It’s about OBleach, the new Tonello patent-pending process which, by using only ozone, “returns to the future” with an authentic, sustainable and decidedly cool bleach. Obviously, without chemicals!
      This is possible thanks to our All-in-One system, a single machine that contains the most recent generation of finishing technologies.
      The rollout of OBleach times well with companies that are aligned with 2020 goals in Greenpeace’s Detox campaign, which bans potassium permanganate from the supply chain.

      If you like to know more about our responsible solutions, I invite you to join us tomorrow during the Kingpins24 online event.
      We will be there from 4pm to 5pm (CEST Time), it’d be a really good opportunity to learn in details about O3leach, but not only!

      Here’s the link to join the show!

      All the best.

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