Tonello Blog

The latest news from Tonello: an online journal, full of useful information, technical suggestions, creative ideas.


Tonello and The Laundry (R)Evolution go live at the 2nd edition of DenimsandJeans Virtual Show

Another virtual appointment is waiting for us: two days to learn and deepen the latest news in the field of garment finishing technologies, as well as a chance to discuss and exchange ideas.
We are talking about DenimsandJeans, the second virtual edition of the show to be held on 14th and 15th October, obviously online!

When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability” said Alice Tonello, R&D and Marketing Director of Tonello. “The research for technologies and solutions have always been part of our DNA, is a daily commitment to the environment, the market, our people and all human beings with their needs.  Based on this vision, two revolutionary patent-pending process, are born, Wake and OBleach, that allow to create incredible and totally responsible effects on garments” continued Alice Tonello.

This is how The Laundry (R)Evolution was born: a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.


In terms of effects, the latest results of the Laundry (R)evolution are OBleach and Wake.

OBleach is the new Tonello patent-pending process which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach.

This is possible thanks to a combination of the technologies part of our All-In-One System.

Among the main advantages:

  • Contrasting effects
  • Absolute respect for the fibers and the environment, thanks to a room-temperature process
  • Maximum reproducibility, allowed by the technology

In short, the real Bleach without Bleach has finally arrived. And this in the year of the total ban of permanganate too.

Tonello DenimsandJeans

Always talking about responsibility, Wake is the first totally natural dyeing system. In fact, it uses only plants and vegetable waste, organic items like flowers, berries and roots left to dry and infuse, without harmful chemicals additives.

As a matter of fact:

  • It uses only 100% organic and compostable raw materials
  • It is a sustainable and circular process, with NO additives
  • It drastically reduces CO2emissions
  • It allows for great water and energy savings
  • It guarantees the safety and healthiness of both the process and the garment in dyeing, for the operators as well as for the final consumer



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