Common Thread follows Scott Morrison, founder of 3×1 and America’s foremost denim guru, on his search for authenticity and sustainability in the rapidly changing world of denim. Equally rooted in tradition and evolution, Scott’s exploration took him first to Italy, home of the generations of artisans who elevated jean-making from a craft to an art.
Surprising, enigmatic, fascinating, dreamlike, astonishing.
These are just some of the adjectives which we could use to define “Denim High Emotions”, the artistic installation we presented in Barcelona, on the occasion of ITMA 2019, celebrating the inspiring side of denim. And creating a unique, unrepeatable and memorable event.